The internet is booming and with it almost every business wants to get on it. Ensuring maximum Search engine friendliness is almost mandatory for your website to survive the cut throat competition. So let us examine the SEO success factors for 2017.
Groups of SEO Success factors 2017
In terms of SEO the success factors can broadly be classifies under 3 groups
On the Page SEO factors
In order to get you the high rankings on the Search Engine Page (SERP). On the-Page search engine optimization (SEO) factors are those that are those factors which as a publisher are almost within your control. This may again be subdivided into
- The content you publish
The Search engines are primarily concerned about the user friendliness and over all user experience. The content you have on your website is critical. This has to be relevant with what the user is looking for.
You must also ensure that you always have fresh content on your website on a regular basis. These must be f high quality as well. An excellent way to add fresh and relevant information on it is through blogs.
You must also ensure the right keyword density. As a publisher one needs to avoid any keyword stuffing which has a negative impact in terms of SEO factors.
- HTML Clues
In order to have high rankings on the SERP as a publisher you must provide the search engine and users with HTML clues to ensure relevancy of the content on your website.
- Website architecture
Search engines always attach high weight to those factors which ensure superior user experience. One such factor is easy navigability through your website. The users must be able to navigate easily to the information they are looking for easily. This can be done with the help of a user friendly website architecture.
Off- Page Factors
These are factors which are not under the direct control of the publisher. These are in terms of many other factors like
- Link analysis
It has been seen that links are one of the most important external signals that determine the rankings of a website. So you need to ensure that you undertake an effective process for genuine link building.
It is not sufficient just to have a huge number of links, but their quality and genuineness is of more importance.
- Social factors
Social media has recently emerged as a major force on the internet. It is where a huge number of users are engaged in. Social media indicators have become an important factor which determines SERP. So you need to employ efforts to boost your social media presence as well.
- Ability to build trust
In order to boost youwebsites search engine rankings your website must be able to build trust. Building trust is something which will not only help you fetch higher conversion rates but also ensures better Search engine results as well.
Often to obtain quick over night results you might get tempted to indulge in certain "black hat” or "Spamming" strategies. These have a severe adverse effect on your search engine rankings in the long run.
These could result in your web pages getting ranking penalties or even ban from search engines if they are repeatedly being reported. Violations refer to those strategies which are meant to manipulate a Search engine's understanding of a website's true relevancy and authority. So these are to be avoided by all means.
To conclude we can say that your website ranking on the SERP depend not just any single factor but on a combination of Search engine factors. So you must try to achieve the maximum result in all of them to have success in the field.
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